1. Introduction

This Cookie Policy explains how BabyMoments uses cookies and similar technologies when you visit our website.

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions. Where this Cookie Policy refers to “BabyMoments”, “we”, “us”, or “our”, it means Lambda Partnership Ltd, trading as BabyMoments.

2. What Cookies Are

Cookies are small text files that a website saves on your device. They help the website work, remember choices and understand how people use it.

Session cookies expire when you close your browser. Persistent cookies stay on your device until they expire or you delete them.

3. Cookies We Use

With your consent, we may use marketing cookies and similar technologies to measure our advertising campaigns and help show you relevant BabyMoments advertisements on other websites, apps and social media platforms. BabyMoments does not display third-party advertisements within our app or on our website.

3.1 Strictly Necessary Cookies

These cookies are needed for our website to work and cannot be switched off through our cookie controls. They help the site work, keep it secure and remember your cookie choices.

Select Cookie preferences on our website to see the cookies we use, what they do and how long they last.

3.2 Analytics and Performance Cookies

These cookies help us understand which pages people visit, how they move through the website and whether they run into errors. We use this information only to understand website use and improve how the site works.

Information may be grouped together or linked to a code instead of your name.

We ask for your permission before using non-essential analytics cookies.

3.3 Marketing Cookies

With your consent, we may use marketing cookies and similar technologies to:

• (a) understand which advertisement or link brought you to our website;
• (b) measure the results of our advertising campaigns; and
• (c) help advertising platforms show you relevant BabyMoments advertisements, including after you have visited our website.

These technologies may collect information about your device, pages you visit and actions you take on our website, such as making a purchase.

We do not use your stories, recordings, attached photos or videos, or the written versions of your recordings for advertising or marketing.

You can withdraw your consent at any time through Cookie preferences on our website.

4. Cookies in the Mobile Application

The BabyMoments app does not use traditional browser cookies. It may use other tools to check how well the app works, understand which features people use and find technical problems. Information about feature use is grouped together.

Our Privacy Policy explains how we handle any personal data collected by these tools.

5. Third-Party Cookies

Some cookies or similar technologies may be set by third-party service providers that support website functionality, security, analytics or marketing. Marketing cookies and similar advertising technologies are only used with your consent.

BabyMoments does not control the operation, configuration, or ongoing changes to third-party cookies or technologies. Their use is governed by the respective providers’ privacy and cookie policies, which may change over time.

With your consent, we permit third-party marketing cookies and similar technologies for the purposes described in section 3.3. These help us advertise BabyMoments on other platforms. We do not display advertisements in the BabyMoments app or on our website.

6. Managing Cookie Preferences

Select Cookie preferences on our website to review or change your choices.

You can also use your browser settings to see, block or delete cookies. Blocking some cookies may stop parts of the website from working.

7. Legal Basis for Cookie Use

We ask for your permission before using non-essential cookies. Essential cookies are needed for the website to work.

BabyMoments uses cookies in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

Strictly necessary cookies are used on the basis of legitimate interests and operational necessity. Non-essential cookies are used only where consent is obtained.

8. Changes to This Cookie Policy

We may update this policy when the law, technology or our website changes. The effective date at the top shows when it was last updated.

9. Contact Us

If you have any questions about this Cookie Policy or how cookies are used on the BabyMoments website, please contact us using the details provided on our website.